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Who - What - Where - When - Why - How - Product - Price - Place - Promotion - People

The Business of Tea
Robbin is "The Tea Coach"
& Trusted Beverage Industry Associates

Working with a proven expert from the Business of Tea offers numerous benefits for entrepreneurs and businesses in the tea industry. The tea coach provides personal and invaluable guidance, drawing from years of extensive experience and a deep understanding of the tea market. A Tea Coach can help you develop a clear vision of your tea business, create effective strategies for growth, and navigate the complexities of sourcing, blending, and marketing tea products. With extensive industry connections and knowledge of current trends, a tea coach can offer insights into emerging opportunities and potential challenges, helping you stay ahead of the competition.

 

A Tea Coach can also assist in refining your product offerings, optimizing your operations, and improving your customer experience. Additionally, a tea coach can provide accountability and support, ensuring you stay focused on your goals and make progress in building a successful and sustainable tea business. This expertise can save you time, money, and potential missteps as you grow your tea enterprise, ultimately accelerating your path to success in this dynamic and competitive industry.

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Throughout history,  tea has crossed many cultures and countries and has affected those who consume this beverage in various ways.

 

Tea has been an influence mentally, socially, economically as well as physically, Tea continues that influence today, enduring popularity and significance in diverse societies throughout the world.

Who Is . . .

"The Business of Tea"

&

"The Tea Coach?"

Robbin McCool

Just over 80,000 working hours . . .

Just brewing tea.

 

The Business of Tea:


Comprehensive, tailored guidance from a tea industry seasoned expert.

"The Business of Tea" works with established businesses and entrepreneurs in the tea industry, offering expert support on various aspects of the business.

Expert knowledge of growers, producers, brokers, auctions and packagers of tea in bags, bottles and other packaging formats.

We support tea brands, tea retailers, food service operations and aspiring entrepreneurs in various aspects of the tea industry.

 

The Business of Tea provides expertise in sourcing, blending, packaging operations, marketing initiatives, logistical operations, and helping understand competitive products and industry trends.

It's a tea thing.

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CapabiliTEAs

 

Since 1983, Robbin & Tea

I have either been directly involved, managed, or
supported most aspects of the business of tea.

From the tea estate factory floor through the board room, I have enjoyed my 80,000 + working hours (40 years with allot of 40+ hour weeks) specifically focusing on the business of tea.

My career focus has been on unique tea product development, tea process, development, or tea package development.

 

Along with supporting sales and marketing which pave the path of each new, reformulated or repositioned  tea product.

 

TEA, HERBS & SPICES: Sourcing, Purchasing, Shipping, Bulk Storage, Sorting, Grading, Blending, QA Cupping, Packaging, Packaged Storage, Sales, Distribution, Trade Show & Presentation-Specific and other support.

I have had four decades of in-the-cup, glass, or bottle experience. Real-time, on-the-line experience and directly responsible for hundreds of new products across the tea spectrum in the traditional retail tea market, food service tea market, and specialty tea markets.

As The Tea Coach, I can help you better understand the fascinating world of the tea business. Whether you're a tea enthusiast just breaking into the business, or an established tea company seeking to solve issues. The Tea Coach can help you increase product offerings, and expand sales.

Robbin

Sourcing Conversations About:

Single Bulk Teas 

Blended Bulk Teas 

Specialized Tea Bags

Custom Blended Tea Bags

Stock & Custom Tea Ingredients

Tea Related Production Equipment

Tea Related Development Equipment

I am not a consultant who spends my time and your money with investigations and reports, I am a business of tea coach who shares. Your sucess is my sucess. Tea has been my profession since 1983 through this date. 

                            Robbin—The Tea Coach 

Coaching For:

  • Basic & Advanced Blending

  • Advanced Botanical Techniques

  • Infusion & Extraction Techniques

  • All Natural Processing Techniques

The Tea Coach can answer most questions and clearly explain:

  • Bulk Packaged

  • Bags Packaged

  • Ready To Drink   

  • Concentrated Liquid Teas

  • All types liquid processes & packages.

I can explain and example how any type of processing or packaging works. While maintaining all natural, pure and stable blends and conditions.

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Thank You
Wishing You The Best Brews

Robbin

Talk to it, through it.

Work together on it.

Voice or Zoom

Zoom​ Working Sessions

Zoom Development

Zoom Cuppings

Zoom Presentations

Flexible Hours

In Person When Appropriate

USA EST - 5 GMT

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